Designed for a new generation of women, Yes I Am is in sync with the trend towards female empowerment sweeping through society. For this generation, gender equality and equal rights are self-evident. These girls are part of a feminist wave that is speaking out against violence done to women, sexism, and misogyny, as they proclaim their values loud and proud from New York to Mumbai.
A symbol of youth and freedom since 1978, Cacharel is at their side as they embark on this new stage of their lives. After Anaïs Anaïs, the first fragrance for girls, and Amor Amor, the scent of first love, Yes I Am is a celebration of assertiveness and independence.